We all want our players to be creative. We structure the way they train to promote creativity. We talk to them about embracing creativity. However, because we structure it, are we prohibiting the potential for creativity to arise? Is the macro-culture of youth sports holding back creativity? James Vaughan, who did a PhD in studying the cultural significance of creativity in sports, weighs in on this topic.   Enjoy the Show Getting in Touch: Twitter: @JimiVaughn Player Development Project: www.playerdevelopmentproject.com Join us at the Future of Coaching Conference! Future of Coaching Conference Registration Page About James Vaughan is the Lead Researcher at Player Development Project. James has played Futsal for New Zealand and carried out his Masters with the Football Federation Victoria in Melbourne. He is currently based in Barcelona where he is completing his PhD in Creativity & Motivation in football.   Show Notes 2:30 Sociology of sports - The start of it all for James 17:00 Does Culture dictate creativity in sport 22:30 When we choose conformity for the sake of the outcome over creativity 32:30 Barcelona’s style of play sets the foundation for creativity 39:30 James’ current work in Sweden and a radical shift in player development 51:30 Tools for developing creativity in players 1:04:00 What happens when sport values shift as children become more “competitive” 1:11:30 Connecting with James   CHECK OUT OUR ONLINE COURSES: Warriors, Not Winners - Want to create gritty, resilient athletes who succeed beyond the game? Purchase Warriors, Not Winners now! Transformational Coaching - Take your Coaching to the Next Level with Transformational Coaching. Become a Transformational Coach Today –   If you are enjoying our podcast, please help us out and leave a review on iTunes. How to leave an iTunes rating or review for a podcast from your iPhone or iPad Launch Apple’s Podcast app. Tap the Search tab. Enter the name Way of Champions. Tap the blue Search key at the bottom right. Tap the album art for the Way of Champions podcast. Tap the Reviews tab. Tap Write a Review at the bottom. Thanks so much, every review helps us to spread this message! Hosted by John O'Sullivan. Produced by Coach Reed Maltbie