32 min listen
51: Evolving Ecommerce Strategies
FromThe Media Weekly
ratings:
Length:
37 minutes
Released:
Jan 26, 2023
Format:
Podcast episode
Description
In this week's Media Weekly, in another Shift Sessions special, we chat with Frank Kochenash, CEO of Transact, Omnicom Group’s connected-commerce consulting and eRetail execution service, to understand the latest commerce opportunities and learn how to best integrate eCommerce into overarching marketing and sales activities.
Listen as we discuss;
How shopping behaviours are changing, and how this is creating new demands within marketing teams.
How to build a successful eCommerce Business Plan (and the skills/roles you need in your teams to activate them).
Best Practice eCommerce Activation examples.
Listen as we discuss;
How shopping behaviours are changing, and how this is creating new demands within marketing teams.
How to build a successful eCommerce Business Plan (and the skills/roles you need in your teams to activate them).
Best Practice eCommerce Activation examples.
Released:
Jan 26, 2023
Format:
Podcast episode
Titles in the series (85)
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