32 min listen
7: Cookieless Advertising, One Year On | Shift Book Excerpt – ‘The Long Decade'
FromThe Media Weekly
ratings:
Length:
29 minutes
Released:
Mar 24, 2022
Format:
Podcast episode
Description
A year on from the introduction of tracking opt-outs on iOS 14.5, we get the lowdown on what marketers need to know as the cookie continues to gradually crumble. We also have an exclusive excerpt from PHD’s most recent book Shift, where we hear how media exploded during the long decade of 2007 thru 2002, and how marketers, and marketing, responded.
Released:
Mar 24, 2022
Format:
Podcast episode
Titles in the series (85)
6: The Best From The South By (South West) Fest | Building Back To The Office Better by The Media Weekly