As an industry, it is key that we try to get ahead of the change and stop simply responding to it. To think long term. To start building the future, right now. This is the ambition of Shift.


Gemma Dawkins (National Head of Digital in APAC) was joined by the great mind behind the masterpiece in this interview with Shift’s lead author, Mark Holden (CSO at PHD). Alongside  Marco Bertozzi (President EMEA at Whaler) and Max Koziolek (Co- Founder of Spectrum), they discussed the marketing roles of the future and how the concepts can transform their businesses, reimagining the future with Shift.