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36: The Rise And Rise Of Social Commerce In APAC - Part One

36: The Rise And Rise Of Social Commerce In APAC - Part One

FromThe Media Weekly


36: The Rise And Rise Of Social Commerce In APAC - Part One

FromThe Media Weekly

ratings:
Length:
35 minutes
Released:
Sep 22, 2022
Format:
Podcast episode

Description

In this Media Weekly, the first part of a two-part special, we explore the social commerce landscape in Asia-Pacific, consider what makes the region unique, and learn how social commerce festivals drive not just the shopping agenda, but the marketing calendar too. 

Joining us on the podcast this week are; Imogen Bourke, Strategy Director; Carlos Matriano, Head of Innovation & eCommerce; Scindya Datt, Strategy Director; and Sen Lin, Head of Strategy, PHD China. 
Released:
Sep 22, 2022
Format:
Podcast episode

Titles in the series (85)

PHD's Media Weekly is our flagship podcast focussed on keeping future-facing marketers up to speed with what the latest media news and events mean for them and their marketing agenda. Regular PHD hosts are joined by marketer and industry guest contributors to break down the week’s media news and events for marketers to keep them across the fast-paced media agenda and ensure they are staying ahead of their game.