38 min listen
Episode 4: The Intelligent Path to Revenue (Gong & Klue)
FromThe Marchitect
ratings:
Length:
31 minutes
Released:
Aug 12, 2021
Format:
Podcast episode
Description
In this episode of The Marchitect, my guest co-host Jason Smith, CEO of KLUE, and I chat with Gong’s infamous CMO, Udi Ledergor, about how the world of buyers and sellers has changed. And not just during the pandemic, probably forever.Sales teams today more than ever need an intelligent path to revenue. That’s at the root of a recent conversation with two great product marketing minds as they navigate how the world has changed in the past 15 months and how product marketing and sales continue to evolve.In this session, we discussed:Gong's approach to accelerating customer growth Who are your key stakeholders when it comes to (product) marketing The importance of interlocking sales and (product) marketingHow to enable sales success through collaboration
Released:
Aug 12, 2021
Format:
Podcast episode
Titles in the series (38)
Episode 2: A CMO's Perspective: Adapting to New Buying Realities (Gong, Drift, Lessonly, Wanderlust): <p>What used to work had to be shifted, adjusted, and changed to fit the new landscape. What could possibly be next? Throw out your pre-covid blueprint. The Product Marketing Community brought together an all-star cast of inspiring thought leaders to t... by The Marchitect