38 min listen
S2 Episode 15: Positioning to W.I.N with Salesforce & Kajabi
FromThe Marchitect
ratings:
Length:
66 minutes
Released:
Dec 4, 2022
Format:
Podcast episode
Description
What product marketer doesn’t love a good acronym? Especially one that gives you a leg up in your role and guides your organization to success.In this episode of the Marchitect, you’ll learn the W.W.W. of product marketing, the M.A.P. approach to customer segmentation and the Position to W.I.N. framework to, well, winning. And you’ll learn about them from two product marketing leaders who are truly at the top of their game: Rekha Srivatsan, VP of Product Marketing at Salesforce and Tamara Grominsky, VP of Product Marketing & Lifecycle at Kajabi. Join me and my guest co-host Trenton Romph, Head of Marketing at Clozd, as we chat all things product marketing with these two experts in the field. Rekha and Tamara share how they build, manage, and measure their product marketing teams (dropping some grade-A acronyms in the process) and walk us through how they position their organizations to W.I.N.
Released:
Dec 4, 2022
Format:
Podcast episode
Titles in the series (38)
Episode 2: A CMO's Perspective: Adapting to New Buying Realities (Gong, Drift, Lessonly, Wanderlust): <p>What used to work had to be shifted, adjusted, and changed to fit the new landscape. What could possibly be next? Throw out your pre-covid blueprint. The Product Marketing Community brought together an all-star cast of inspiring thought leaders to t... by The Marchitect