Ever wondered what it takes to get your product to the top of Walmart's search results? We've cracked the code and our host, Carrie Miller, is here to share every inside tip and strategy you need to make your Walmart listings shine. In this episode, we discuss everything from the importance of choosing the right product type to mastering the listing quality score without resorting to the pitfalls of title stuffing. Compliance with Walmart's guidelines is key, and we talk about the balance between PPC campaigns and organic search enhancements that could transform your rankings. Plus, we can't forget the tactical use of Walmart's SEM tool to harness the power of Google ads—a game-changer for driving traffic to your listings.
As we dive deeper into the ecosystem of Walmart's online presence, one thing is clear: the influence of digital word-of-mouth is not to be underestimated. We explore the emerging role of the Walmart Creator program and how influencers can catapult your products into the social media spotlight. Agencies like SellCord, Blue Ryse, and Ecom Creative Crew get a nod for their expertise in navigating listing challenges, and we remind sellers of the resources available through our Walmart.com tools inside Helium 10. Wrapping up, we send out an invitation to join the Winning with Walmart group—your go-to hub for community support and answers to all your Walmart-related queries. Remember, success at Walmart may be a podcast away, so tune in, get inspired, and let's make those sales numbers soar!
In episode 530 of the Serious Sellers Podcast, Carrie talks about:
00:00 - Ranking Strategies For Walmart Listings
04:22 - Walmart's SEM Offers Growth Opportunities
12:37 - Walmart Listing Optimization Guide
13:40 - Walmart Traffic, Influencers, Branding, and Agencies
16:54 - Walmart Application and Brand Registry
22:43 - Ranking Strategies For Walmart Products
24:16 - Join The Winning With Walmart Group

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Transcript


Carrie Miller:

In today's episode we're going to be talking about how to rank on Walmart, some new tools that Walmart is offering to help you with your sales and ranking, and also just how Helium 10 tools can help you with your PPC and also your listing optimization.

Bradley Sutton:

How cool is that? Pretty cool, I think.

Carrie Miller:

Hello everyone, welcome to another episode of this Serious Sellers podcast by Helium 10. My name is Keri and I'm going to be your host. This is our winning with Walmart episode, where we go live and give you some Walmart information and answer all of your Walmart questions live, alright. Somebody asked this is a great question how do you rank organically in Walmart? Is it the same algorithm as Amazon? There's actually a few different components to ranking on Walmart. The first one is product type. Your product type is really important because the product type is connected to the keywords for your actual product. If you're in the wrong product type, it's going to make it hard for you to actually rank. The first thing you want to do is go to your growth opportunities tab and check your product type. You can click on the details for each product listing and it'll tell you a product type up at the top. If the product type is definitely wrong, then you're going to want to make sure to fix that. Sometimes, what you can do is you can A B test the product types, because some product types include a lot more keywords. That means you're going to be able to rank and show up and basically index for any of those keywords. If you aren't in the right product type though with the most keywords, then it's going to be hard to rank for this. For example, I know someone did for supplements. It w