Have you heard the latest buzz about Walmart's marketplace? It's time to tune in as we chat with Michael Lebhar of SellCord, the brain behind the surge in sales for countless Walmart sellers. Our discussion is packed with strategies and insights, from exploring the alluring incentives for new sellers to the secrets of wielding the latest metrics to skyrocket your sales.

Imagine mastering the art of ad automation or creating a brand shop that takes your visibility to new heights; that's exactly what we're unpacking in this episode. Michael and Carrie dissect Helium 10's Adtomic and its advanced features, designed to empower Walmart sellers with precision ad management. We're also sizing up the impact of Walmart Brand Shops on your sales figures. The conversation then shifts gears to the nitty-gritty of search engine marketing (SEM) and how Walmart's beta coupon program is shaking up the game – a potential goldmine for engaging customers.
But wait, there's more! Are your listings primed to pull in buyers, or could they use a tactical tweak? We're laying out a blueprint to boost your presence and sales on Walmart's marketplace, emphasizing the vital role of high-converting keywords and how Walmart's Fulfillment Services (WFS) and flash deals can be your ace in the hole. We wrap up by dishing out pro tips on navigating Walmart's evolving landscape, from optimizing product categories for approval to the influence of title density on your Walmart listing’s performance. Walmart sellers, buckle up – this episode is your roadmap to conquering Walmart's bustling bazaar.
 
In episode 537 of the Serious Sellers Podcast, Carrie and Michael discuss:
00:00 - Selling on Walmart With Helium 10
00:56 - Winning with Walmart Wednesday: Incentives for New Sellers
03:15 - New Features for Walmart Sellers
04:47 - Walmart Seller Center Updates and Strategies
07:05 - Walmart Brand Shops and Marketing Strategies
08:17 - Success of Search Engine Marketing Strategy
11:28 - Strategies for Boosting Walmart Sales 
13:35 - Boosting Sales Strategies on Walmart
14:49 - Optimizing Walmart Marketplace Sales Strategies 
19:30 - Effective Keyword Campaign Strategies
21:43 - Walmart Strategies and Tips for Sellers
23:48 - Amazon Seller Approval Guidelines Update
28:53 - Optimizing Walmart Listings for Success

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Transcript

Carrie Miller:
In today's episode, we are going to be talking with Michael Lebhar about strategies that sellers can utilize to help grow their sales on Walmart, and we're also going to be talking about some new metrics that Walmart has made available to sellers and how you can use them to your advantage. This and so much more on today's episode.
 
Bradley Sutton:
How cool is that? Pretty cool, I think. If you guys would like to network with other Walmart sellers, make sure to join our brand new Facebook group called Helium 10 Winning with Walmart. You can actually just search for that on Facebook or you can actually go to h10.me/walmartgroup and you can go directly to that page. So make sure to join. You can tag me and Carrie with questions and ask questions of other Walmart sellers or even share your own experiences in that Facebook group.
 
Carrie Miller:
Hello everyone and welcome to another episode of the serious sellers podcast brought to you by Helium 10. My name is Carrie and I'm going to be your host today, and this is our Walmart Wednesday, where we go over all of the things Walmart and we answer your questions live and we give you any updates that have to do with Walmart. So we'll go ahead and get into it. So today I do have a special guest that I'll announce in just a minute and he is going to be great for answering questions and I wil