This is my approach to "flexing" appropriately in front of an audience. It's a value-based strategy to help you brag in the right ways without being annoying to your marketplace. Check out CashFlowMondays.com for a live example. Do you let your dream customer ever see you do the thing or flexing in the area that you're selling? You should because it's very important that they do. What this does is that it gives confidence in the purchase by knocking down beliefs that kept them from buying sooner. You should never be an apologetic marketer, shying away from showing your value to potential customers. Always remember that you have a moral obligation to sell and if you don't, someone else who probably has inferior products to yours but shouts louder will do it, and they will make lots of money. This is a big disservice to customers. Listen in for a practical example of what I'm talking about and how you can flex in the right way to your dream customer. Key Takeaways ⏲ - Your oral obligation to sell (03:40) - Don't be an apologetic marketer (06:58) - Let your dream customer see you do the thing you sell (10:01) - How to theme what you are doing (11:18) - My hook formula (13:19) - The hook is the most challenging part of funnel building (15:18) - 20 minutes as your CEO (17:03) Additional Resources  Get your Capitalist Pig Swag Here  Other Links mentioned in the episode:  cashflowmondays.com stevejaylarsen.com funnelfridays.com Capitalist Pig Facebook Group  Capitalist Pig NFT  --- Download Season 1 episodes here -- Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead. If you’ve enjoyed this episode, please follow and share!