38 min listen
S2 Episode 7: The GTM Blueprint for Modern SaaS Companies (Terminus, TripActions & LaunchNotes)
FromThe Marchitect
S2 Episode 7: The GTM Blueprint for Modern SaaS Companies (Terminus, TripActions & LaunchNotes)
FromThe Marchitect
ratings:
Length:
31 minutes
Released:
Apr 7, 2022
Format:
Podcast episode
Description
Building a product is one thing. But building a robust go-to-market strategy for that product is a whole new ball game. There’s so much confusion around what go-to-market is, who owns it, and where to start when it comes to developing a successful GTM strategy. In this episode of The Marchitect, Rowan Noronha, Founder of the Product Marketing Community and Jake Brereton, Co-Founder & COO at LaunchNotes, chatted with renowned go-to-market experts:Meagen Eisenberg, CMO at TripActions, and Sangram Vajre, best-selling author of MOVE and Co-Founder of Terminus and Peak Community.Meagen and Sangram shared their thoughts on what the function of go-to-market is and how teams need to align to do it right. They also shared their frameworks for building a winning GTM strategy and metrics you can use to measure success.
Released:
Apr 7, 2022
Format:
Podcast episode
Titles in the series (38)
Episode 2: A CMO's Perspective: Adapting to New Buying Realities (Gong, Drift, Lessonly, Wanderlust): <p>What used to work had to be shifted, adjusted, and changed to fit the new landscape. What could possibly be next? Throw out your pre-covid blueprint. The Product Marketing Community brought together an all-star cast of inspiring thought leaders to t... by The Marchitect