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    154. Conrad Saam — Data Over Guesswork: The Strategies Behind Effective Legal Marketing

    154. Conrad Saam — Data Over Guesswork: The Strategies Behind Effective Legal Marketing

    FromThe Game Changing Attorney Podcast with Michael Mogill

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    154. Conrad Saam — Data Over Guesswork: The Strategies Behind Effective Legal Marketing

    FromThe Game Changing Attorney Podcast with Michael Mogill

    ratings:
    Length:
    45 minutes
    Released:
    Apr 4, 2023
    Format:
    Podcast episode

    Description

    Every successful law firm owner understands the importance of effective marketing to grow their practice. But what actually works? How do you measure marketing success? What trends are worth investing in?

    Mockingbird Marketing Founder & CEO Conrad Saam has all these answers and more.

    On this episode of The Game Changing Attorney Podcast, Conrad and Crisp Founder & CEO Michael Mogill dive deep into:

    The difference between brand awareness and brand affinity

    Why you must borrow from today’s profits to build tomorrow’s revenue

    The real metrics that measure your marketing success


    Links & Resources:

    Episode Shownotes

    Avvo

    Justia

    Search engine optimization (SEO)

    Google Analytics

    TikTok

    Clubhouse

    Meerkat

    Pepsi

    Coke

    CallRail

    Google Local Service Ads (LSA)

    Google Pay Per Click (PPC)

    Customer Relationship Management (CRM)

    Parker Waichman

    Screaming Frog SEO

    Non-fungible tokens (NFTs)

    ChatGPT
    Released:
    Apr 4, 2023
    Format:
    Podcast episode

    Titles in the series (100)

    How can you become a game changer?Michael Mogill, Founder and CEO of Crisp, has used his mastery of marketing for lawyers to grow his company to an 8-figure powerhouse. In just a few years, Crisp has helped thousands of attorneys adapt to the new legal landscape, differentiate themselves from the competition and earn millions in new revenue.In every episode, you’ll hear from law firm entrepreneurs and market leaders — people who flourish in the face of adversity, challenge the status quo and define what it means to be a game changer.We investigate success stories and business growth and scalability strategies that can help you attract your ideal clients. Plus, discover hidden insights and actionable advice on how company culture and employee engagement, marketing and advertising, and management and hiring fit into the big picture.What do all our guests have in common? These successful attorneys and business owners prove that the key to innovation is a game-changing mindset.If you want to run your law firm like an entrepreneur, achieve a greater ROI, and build a world-class organization that stands the test of time, then you’re in good company.Subscribe to the Game Changing Attorney Podcast and get ready to take your business to the next level.For more information, visit https://www.crispvideo.com/podcast/