34 min listen
Right-Sizing Your MarOps Investment
From#Hashtags, The Gartner Marketing & Communications Podcast
ratings:
Length:
36 minutes
Released:
Nov 15, 2023
Format:
Podcast episode
Description
In this episode, Gartner analyst Michael McCune discusses the evolution of marketing operations and its role in changing the way marketing works. How can CMOs effectively leverage investment in the MarOps function? What capabilities do they need in a MarOps leader? What metrics should they track as leading indicators of commercial impact? Many ask if rapid transformation is even possible. Is it?Michael McCune is a Gartner advisor who works with marketing leaders on organization strategy and operations. His current research focuses on driving transformation through the advancement of journey orchestration capabilities, martech optimization, and the pursuit of operational excellence in marketing.
Released:
Nov 15, 2023
Format:
Podcast episode
Titles in the series (53)
What It Takes To Be “Tomorrow’s CMO” — With Kristina LaRocca Cerrone and Alex de Fursac Gash: What do CMOs need to be successful — not just today, but tomorrow? CMO skills haven’t evolved much in the last few years, despite new strategies and the evolution of audiences. But now, heads of marketing are being asked to point their skills at newer, more complex business objectives. Runtime 34:28 by #Hashtags, The Gartner Marketing & Communications Podcast