31 min listen
Tightening the Belt on Digital, and Other Budget Trends
From#Hashtags, The Gartner Marketing & Communications Podcast
Tightening the Belt on Digital, and Other Budget Trends
From#Hashtags, The Gartner Marketing & Communications Podcast
ratings:
Length:
48 minutes
Released:
Jul 26, 2023
Format:
Podcast episode
Description
In this episode, Gartner analysts Ewan McIntyre and Alex de Fursac Gash share insights and explore key themes from Gartner’s 2023 CMO Spend & Strategy Survey. The discussion includes how marketing must learn to do more with less, the trap of digitization for the sake of digitization, and the growing pressures for CMOs to reduce marketing technology spending.
Released:
Jul 26, 2023
Format:
Podcast episode
Titles in the series (54)
Is This the End of Customer Data? — With Lizzy Foo Kune: Pursuing an omniscient, 360-degree view of your customer isn’t worth it — especially since only 14% of organizations have actually achieved it. As CMOs grapple with data privacy regulations, obsolete data collection methods, and obtaining customer trust, they wonder: “What do I do instead?” by #Hashtags, The Gartner Marketing & Communications Podcast