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You Don’t Know Gen Z — With Emily Weiss
From#Hashtags, The Gartner Marketing & Communications Podcast
You Don’t Know Gen Z — With Emily Weiss
From#Hashtags, The Gartner Marketing & Communications Podcast
ratings:
Length:
47 minutes
Released:
Jan 10, 2023
Format:
Podcast episode
Description
In this episode, Gartner researcher Emily Weiss dispels some common misconceptions about Gen Z’s attitudes toward social media. She explores the values they espouse that make them different from their Millennial predecessors. We also dive into several trends in digital culture — from A.I.-generated artwork to the Dark Academia aesthetic — and uncover lessons learned about how to appeal to this up-and-coming cohort of consumers.Emily Weiss is a principal researcher with expertise in consumers and culture, brand, and value proposition. Weiss works to identify and track consumer trends, produce syndicated content, and translate the implications of those trends for marketers.
Released:
Jan 10, 2023
Format:
Podcast episode
Titles in the series (54)
Is This the End of Customer Data? — With Lizzy Foo Kune: Pursuing an omniscient, 360-degree view of your customer isn’t worth it — especially since only 14% of organizations have actually achieved it. As CMOs grapple with data privacy regulations, obsolete data collection methods, and obtaining customer trust, they wonder: “What do I do instead?” by #Hashtags, The Gartner Marketing & Communications Podcast