19 min listen
Finding purpose in crisis: Brands, COVID-19, and social responsibility
Finding purpose in crisis: Brands, COVID-19, and social responsibility
ratings:
Length:
25 minutes
Released:
Jul 23, 2020
Format:
Podcast episode
Description
COVID-19 and the racial equality movement have raised the stakes when it comes to social responsibility, and brands cannot sit still. In today’s world, issuing predictable press releases followed up with little action simply won’t cut it. In this episode, brand experts Eric Villain and Amy Wills explore the opportunities and pitfalls for brands in this fraught landscape. How can brands make a difference while staying true to their identities and consumer expectations? How can they discover a renewed sense of purpose in the middle of crisis?
More Information:
eBook: Discover your brand's authentic purpose & build deeper consumer connections
More Information:
eBook: Discover your brand's authentic purpose & build deeper consumer connections
Released:
Jul 23, 2020
Format:
Podcast episode
Titles in the series (91)
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