Fighting for Relevancy During COVID-19

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Fighting for Relevancy During COVID-19

FromWharton Business Daily

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Length:

12 minutes

Released:

Apr 7, 2020

Format:

Podcast episode

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Wharton Professor of Marketing Deborah Small talks about how brands are trying to stay relevant in consumers' lives through virtue signaling during COVID-19, and the balance they have to strike between seeming authentic vs. disingenuous in this unique environment. See acast.com/privacy for privacy and opt-out information.

Released:

Apr 7, 2020

Format:

Podcast episode

Titles in the series (100)

Bringing together top leaders, innovators and renowned faculty from the Wharton School of the University of Pennsylvania discussing topics that matter to consumers and the business world. See acast.com/privacy for privacy and opt-out information.

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Fighting for Relevancy During COVID-19

Fighting for Relevancy During COVID-19

Description

Titles in the series (100)

More Episodes from Wharton Business Daily

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