Is Influencer Marketing Worth It?

FromWharton Business Daily

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Is Influencer Marketing Worth It?

FromWharton Business Daily

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Length:

14 minutes

Released:

Apr 26, 2024

Format:

Podcast episode

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Brands pay millions for mega-influencer endorsements, but new research from Wharton’s Ryan Dew and Raghuram Iyengar finds more followers don’t always yield the biggest bang for the buck. Hosted on Acast. See acast.com/privacy for more information.

Released:

Apr 26, 2024

Format:

Podcast episode

Titles in the series (100)

Bringing together top leaders, innovators and renowned faculty from the Wharton School of the University of Pennsylvania discussing topics that matter to consumers and the business world. See acast.com/privacy for privacy and opt-out information.

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Is Influencer Marketing Worth It?

Is Influencer Marketing Worth It?

Description

Titles in the series (100)

More Episodes from Wharton Business Daily

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