AAA suggests that consumers will find value – and pay extra – for Top Tier gasoline. We discuss recent findings and surveys that support these claims. AAA is viewed by millions of Americans as their advocate with regards to solid choices concerning their driving investments. In July 2016, the organization published a report advising drivers to seek out retailers who sell “Top Tier” gasoline. Auto makers have been promoting Top Tier gasoline since the early 2000s and have recently boosted their efforts to recruit more retailers to sell certified Top Tier gasoline. What is Top Tier gasoline, why is it considered better for your engine and should retailers sign up to sell it?