You can dramatically increase profitability for your dealership when you start thinking creatively about the value you offer your audience. Nir Bashan is a world-renowned creativity expert, and in this episode, he shares how you can position what you do in a way that makes your dealership more accessible to vehicle shoppers.PURECARSSupport the show by checking out our sponsor over at www.purecars.com They provide powerful resources that are helping dealers supercharge their sales volume. Whether you're looking to increase market share vs. your competitors, turn inventory faster, increase ROs or expand reach. PureCars is offering DPB listeners a free digital strategy analysis so that you can unlock your dealership's true profitability potential.