The pandemic forced businesses to innovate and discover new ways of helping customers. Guy Kawasaki shares his off-the-cuff advice about how dealerships can provide the best possible customer service amidst the digital retail conversation. ? Want the full unedited 1hr 30min interview? Subscribe to the DPB newsletter by visiting www.thedealerplaybook.com to sign up. ? Get a free copy of Guy's book "Wise Guy" by filling out an honest Apple Podcasts review and sending the screenshot to michael@thedealerplaybook.com.PURECARSSupport the show by checking out our sponsor over at www.purecars.com They provide powerful resources that are helping dealers supercharge their sales volume. Whether you're looking to increase market share vs. your competitors, turn inventory faster, increase ROs or expand reach. PureCars is offering DPB listeners a free digital strategy analysis so that you can unlock your dealership's true profitability potential.