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How to Combine Marketing & Finance to Supercharge Your Brewery

How to Combine Marketing & Finance to Supercharge Your Brewery

FromCraft Brewery Financial Training Podcast


How to Combine Marketing & Finance to Supercharge Your Brewery

FromCraft Brewery Financial Training Podcast

ratings:
Length:
47 minutes
Released:
May 19, 2022
Format:
Podcast episode

Description

Financial literacy is a super power. It means learning to understand the numbers of your business so that you know how your business is doing financially.  Marketing literacy is a super power. It means learning how to identify your customer and communicate the value your brewery has to offer.  When you combine marketing and finance together...well, you have something special on your hands.  In today's podcast, I talk with Chris Overlay from Hoptimized Digital, a marketing firm for craft breweries. Chris and I talk numbers, finance, marketing, and how to combine these ingredients to help you supercharge your brewery results. Key TopicsBeer Pricing (related to margins, market positioning, and ultimately business success) Sales forecasting / budgeting / projects (as it relates to the marketing budget) Sales Growth KPIs (related to measuring ROI with marketing)ResourcesLearn more about Hoptimized DigitalGet the financial training newsletter for the beer industry
Released:
May 19, 2022
Format:
Podcast episode

Titles in the series (100)

Financial Intel Brewed Daily