Jim Keenan is an intellectual property guru who helps breweries protect their most valuable business assets: their brands. John Moran specializes in federal and state licensing and compliance and is the author of an essential resource for breweries: The Brew Kit. In today's podcast, we hear from these two attorneys who specialize in issues that are critically important to craft brewery owners and managers. Jim walks us through the process of how and when to file for a trademark. John takes us through the Brew Kit - the checklists, deadlines and summary of key considerations for starting, running and owning a craft brewery.  ResourcesBrew Kit for MassachusettsBrew Kit for MaineBrew Kit for New HampshireBio, contact info and details for Jim Keenan and John MoranMusic Licensing Kit: What you need to knowSign-Up for the FREE and World-Famous Craft Brewery Finance Newsletter