Why do blindfolded taste-test volunteers say that chocolate yogurt tastes like strawberry yogurt? It comes down to psychology and if their minds think it, they react accordingly. NACS Show attendees packed an education session to get insights about how the consumers’ mind works from Adam Brumberg—and we had a chance to dive deeper into how retailers can better understand human psychology to help increase sales of better-for-you items in stores. Co-hosts Jeff Lenard, NACS Vice President of Strategic Industry Initiatives; and Carolyn Schnare, NACS Director of Strategic Industry Initiatives talk to Adam about the psychology behind how consumers make decisions—and what you can do about it.