28 min listen
Three Requirements for Effective Brand Positioning - Episode 438
Three Requirements for Effective Brand Positioning - Episode 438
ratings:
Length:
33 minutes
Released:
Apr 29, 2024
Format:
Podcast episode
Description
Brand positioning is a significant part of business because it’s ultimately about how you communicate your offer to customers—and if it resonates. We'll share common pitfalls that businesses fall into and how to fix them. Hosted by: Jeff Lenard About our Guest: Kathy Guzmán Galloway, Head Wizard, The Clarity Wizard With 20 years of CPG experience, Kathy has helped hundreds of organizations increase revenue and decrease risk by clarifying their brand positioning. She’s worked with brands like Nature Made, Lay’s, and Chiki Chiki Boom Boom, among others, to turn strategy and data into action.
Released:
Apr 29, 2024
Format:
Podcast episode
Titles in the series (100)
#4 Convenience Stores in the Movies: Michael Klein, communications professional and author by Convenience Matters