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#44 Are You Fit for Fresh?

#44 Are You Fit for Fresh?

FromConvenience Matters


#44 Are You Fit for Fresh?

FromConvenience Matters

ratings:
Length:
16 minutes
Released:
Nov 28, 2016
Format:
Podcast episode

Description

Customers are increasingly seeking out more fresh items at convenience stores--whether bananas, fruit cups or salads. And this trend is attracting new customers, especially millennials and women. But that doesn’t mean that a fresh offer will work at every store. If you’re not sure if you are ready to expand your fresh offer, review a quick 10-point checklist that Kelly helped develop as part of her involvement on the NACS-United Fresh “Fresh Convenience” task force. Co-hosts Jeff Lenard, NACS Vice President of Strategic Industry Initiatives; and Stephanie Sikorski, Director, NACS Foundation and Mission Marketing talk to Kelly about what stores need to consider before they embark upon a more comprehensive fresh offer in stores.
Released:
Nov 28, 2016
Format:
Podcast episode

Titles in the series (100)

Whether it’s for food, fuel, drinks or snacks — about half of the U.S. population is at a convenience store every day. We sell 80% of the country’s fuel and we are 4% of the total U.S. economy. We’ll talk about what we see at stores — and what the future may hold — as long as it’s convenient.