Convenience retailers can create affordable marketing campaigns with college athletes. These campaigns can help drive traffic and fun to your stores. Here's what you need to know to get started. Hosted by: Jeff Lenard About our Guest: Shannon Carroll, Contributing Writer, NACS Magazine Shannon is an award-winning journalist with a reputation for finding and telling great stories. She has interviewed Olympic gold medalists, World Cup winners, Super Bowl champions, World Series winners, and leaders in the convenience store industry.