Product-led growth. Is it just a “freemium” model? Is it only for scrappy startups? Dave Boyce joins the pod to debunk and demystify all things PLG. Dave is the Product-led Growth Practice Lead at Winning By Design, a global B2B consultancy – and is a self-proclaimed PLG advocate.In his conversation with Corrina and Danny, he shares how you can transform trust by adopting a PLG selling model, Plus: he’s sharing all of his best tips for starting small with PLG, and seeing big results within your organization.Data Breakout: Gartner articleConnect with Dave: https://www.linkedin.com/in/boycedave/