Linda Goodman is the Principal of LG Associates: a marketing, strategic planning, and qualitative research consultancy. She is the pioneer of emotional trigger research and the co-author of Why Customers Really Buy. For more than 20 years, Linda has successfully helped b2b and b2c clients understand emotional triggers and how to capitalize on those triggers to grow their companies. She's also a former C-suite executive who worked in marketing, sales operations, and general management leadership positions for both national and international corporations.  In this episode… Are you looking for new ways to connect with customers amid unprecedented challenges? What can you do to reinvent your career and keep your business on the cutting edge?  Having held various executive roles, Linda Goodman overcame many challenges as a woman and is now a successful entrepreneur. She mastered the skills of provocative questioning and intuitive listening to uncover the motivations behind how and why people make their decisions. She now offers insights that enable entrepreneurs to overcome crises, enter untapped markets, acquire new customers, and strengthen relationships through consultation. In this episode of Reclaim Your Career, Jess Galica is joined by Linda Goodman, Principal of LG Associates, to discuss how to have a successful career and business. Linda shares her career achievements in executive roles as a woman, challenges she had to overcome, her emotional trigger research, and advice to women entrepreneurs.