In less than 20 minutes a week, we'll introduce you to an expert or business owner with deep experience in what they do. Grow you, grow your team, grow a small business. Welcome to the "Grow a Small Business" podcast with your host, Michael Denehey. In this episode, Michael interviews Greg Smith from buntu based in Gold Coast, Australia. In this Quick Fire Friday podcast, host Michael Denehey interviews Greg Smith, CEO of Buntu, exploring the essence of human connection in business. Greg emphasises the significance of authentic storytelling to cut through digital noise, shares insights from his background, and highlights the power of leveraging LinkedIn for meaningful conversations. The episode unravels the strategy behind Buntu's personalised approach, emphasising the importance of conveying individual and business significance in a world craving genuine connection. Some Key Takeaways for Small Business Owners: Human-Centric Approach: In a world saturated with digital marketing and transactional business practices, Greg emphasises the importance of human-to-human connection. He argues that even in the age of AI, human beings still make purchasing decisions based on emotion and connectivity. The Power of Storytelling: Greg advocates for the significance of storytelling in business communication. He believes that authentic, meaningful stories about who you are, what you do, and why it matters can cut through the noise and resonate with clients.   The Buntu Connection: The name "Buntu" is derived from the South African word "buntu," meaning "I see you." Greg's business focuses on connecting with intention, emphasising the value of collaboration on work that matters with people who care, helping grow purpose-driven enterprises. Our hero’s write kick-ass reviews after listening to our special guests. Are you our hero?   Utilising Traditional Channels: Greg shares a successful case where leveraging physical mail, in the form of creatively designed cards, captured the attention of a potential client at Red Bull. This illustrates the power of using unconventional and tangible methods to stand out in a crowded market. LinkedIn as a Tool: Greg recommends leveraging LinkedIn, especially for B2B interactions. He advises creating a cutting-edge profile that reflects your uniqueness and using the platform to initiate conversations with potential clients. One Key Advice for Small Business Owners: One key advice for small business owners is to leverage the power of LinkedIn to start meaningful conversations in the B2B space. Express your uniqueness and significance in a contemporary and authentic way to interrupt the attention of busy decision-makers. Do you have 2 minutes every Friday? Sign up to the Weekly Leadership Email. It's free and we can tell you to like to maximise your time. Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey. ?   Quotable quotes from our special Grow A Small Business podcast guest: In a world of beige business communication, be the splash of colour that captures attention and resonates authentically - Greg Smith   Amplify your uniqueness, surprise with delight, and fulfil the human craving for connection in every business interaction - Greg Smith   Significance is the key to standing out. Express your story in ways that interrupt attention and leave a lasting impact - Greg Smith