Our environment shapes how we think, feel, and behave in ways we might not imagine.  How can you create a Breakthrough? In this episode, Adam Alter (@Adam Alter), a New York Times Best Selling Author and Professor of Marketing and Psychology at NYU Stern School of Business, discusses the importance of exploitation and exploration.   “For successful artists, filmmakers, entrepreneurs, they all do this, whether they know they're doing it or not. When you look at their careers, you see, explore, then exploit, explore and exploit. And that's a recipe for success. ” - Adam Alter   Key Takeaways:   Marketing and Communication: Marketing is about consumer behavior. To market anything, you want to look at how humans behave. If you want to direct their behavior in a particular way, it is best to make them feel something. All the best advertising, all the best communication, and the best appeals are grounded in making people feel something really fast. AI and Idea Generation: Chat GPT is becoming an excellent ally for generating ideas. It is through a collaborative approach to get the best ideas out of AI. You can compare Chat GPT to having 10 intelligent people in a room to brainstorm ideas with. It is a powerful and fantastic brainstorming partner.  Environmental Influence: Every living being is impacted by their environment. The color of paint on a wall, the weather, and your location all impact you. Spending time in nature and natural environments is crucial to noticing how the organic world affects you compared to our more fabricated cities and towns. If you are interested in this topic, you can find many of the principles mentioned in architectural, industrial design, space design, and civil engineering. Also, a lot of cognitive psychologists study behavioral architecture, which is the idea that even your immediate environment, like the room you're sitting in, will affect the decisions you make. PBTA. Pause, Breathe, Think, and Act. This powerful practice is a way to train your brain for high-intensity or high-stress environments. It is best to practice daily in some simulation where you feel external pressure that is not putting you at risk physically, emotionally, or mentally.  Sponsors and Promotions: Momentus: Designed by the world’s best experts, used by the world’s best teams and athletes, and made for all of us. https://www.livemomentous.com, and use code DIVINE for 20% off your first order.    Links for Adam Alter: Website LinkedIn Twitter