Learn about the effectiveness of SMART goals in customer success and explore alternative goal-setting strategies that align with human psychology and brain science, including practical tips on setting and achieving goals that are more motivating, achievable, and relevant to the priorities of CS professionals.Are SMART goals stupid? Do you struggle to stay motivated by SMART goals?  Well, there's a reason for that.  SMART goals may not always be the best fit for the human brain and creative thinking. We'll dig into how to set goals that resonate with your brain's natural way of thinking, to keep you motivated,  and making progress every day.BY THE TIME YOU FINISH LISTENING, YOU’LL KNOW: :How the structure of SMART goals can hinder creative thinking.The need for natural language and simplicity in goal setting.Questions to ask yourself to ensure your goals are aligned with your top priorities.The importance of emotion and motivation in achieving your goals.Plus, how setting goals for yourself should be DIFFERENT than setting goals for your team!Resources mentioned in the episode: goblin.toolsCONNECT WITH RACHELFollow at: LinkedInInstagram WEBSITE https://provansuccess.comPODCAST WEBSITEhttps://psychologyofcustomersuccess.comWORK WITH RACHEL: CS Leadership Academy