Wouldn't it be nice if customers would just do what we tell them to do so they can get what they say they want?Unfortunately, humans don't work that way.  For better and worse, we're much more complicated.  Dive into the fascinating fields of behavioral economics, neuroscience, and cognitive behavioral psychology to understand why people do the things they do, what motivates them, and how to use that to create positive outcomes for your customers, your company, and yourself.BY THE TIME YOU FINISH LISTENING, YOU’LL KNOW: Why your customers can't absorb all the information you're giving themThe reason many Founder/CEOs struggle to understand the value of Customer Success. How to drive adoption by understanding Dopamine and Habit FormationOTHER LINKS MENTIONED IN THIS EPISODE: Mini Habits - Steven GuiseAtomic Habits - James ClearThe Power of Habit - Charles DuhiggCONNECT WITH RACHELFollow at: LinkedInInstagram WEBSITE https://provansuccess.comWORK WITH RACHEL: CS Leadership Academy