Neuroscientific studies have confirmed that our subconscious desires dictate most of the everyday choices we make. In other words, our human brains naturally tend to side with emotions over logic in decision-making, which is why several financial brands are now incorporating behavioral sciences into their marketing strategies.

But this mode of thinking doesn’t stop with consumers. Roger Dooley, author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, explains why your optimum customer experience will never exceed that of your employees.

In this episode of our Exponential Insights series, we unpack why it’s time for financial leaders to start getting in touch with their emotions.

Join us as we discuss:

- Measuring emotional variables in leadership performance (4:19)
- Real-world examples of a frictionless customer experience (11:15)
- Neuroscience and the pursuit of empathetic self-awareness (21:20)

Check out these resources we mentioned during the podcast:

- Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
- Friction: The Untapped Force That Can Be Your Most Powerful Advantage
- RogerDooley.com
- Roger Dooley

You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

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