21 min listen
#209 Values Matter, Demographics Don't
ratings:
Length:
26 minutes
Released:
Jan 20, 2020
Format:
Podcast episode
Description
Relying only on demographics to stereotype customers might not be the best way to truly personalize their experience. Do you know what they really like, how they feel and what they value? Hosted by: Carolyn Schnare, Director Strategic Initiatives, NACS and Jeff Lenard, VP Strategic Industry Initiatives, NACS
Released:
Jan 20, 2020
Format:
Podcast episode
Titles in the series (100)
#24 Texas Convenience Stores: Co-hosts: Jeff Lenard, VP of Strategic Industry Initiatives for theNational Association of Convenience Stores; John Eichberger, Executive Director, Fuels Institute by Convenience Matters