Do you know the difference between branding and positioning?Talking PointsUnderstanding brandingStories, actions, and visualsNarrow or broad focusPositioning as a first stepNot being limited by your existing skillsLearning new skillsWhen branding becomes criticalBeing intentional about your brandingTelling your story your own wayPersonal brandsFiguring out which stories and visuals will advance your brand with your audienceConsistency in brandingThe importance of the markDefining what makes your projects great or terribleThe value of storiesQuotable Quotes“To me the brand is what people say about you behind your back.” –JS“Literally everything that you do telegraphs a message to the people who are watching.” –RM“You can build authority without having had 25 years doing one thing.” –RM“If you keep at it, they get imbued with meaning, and it becomes meaningful to other people too, and before you know it, you’re leading a movement.” –JS