Which is best: using your name or creating a company name for your expertise business (hint: what’s your end game)?How to deal with an unusual, unpronounceable (to your audience) or too-common name.Why your company name matters less than you think (but your URL is gold).Naming your books, products and services and why that’s different than naming your firm.The non-intuitive question to ask yourself when naming each of your babies.
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