There's probably a difference between what YOU think you do and what YOUR CLIENTS think you do.
Talking Points

How to find meaningful metrics
Why your craft doesn't matter as much as you think

Quotable Quotes

“Are you taking your clients on the scenic route to nowhere?”—JS
“Measure what your client values.”—RM
“How can you hit a home run if you don’t know where the wall is?”—JS
“There’s always something to measure. Otherwise, your clients wouldn’t know anything was wrong.”—JS
“If you don’t think you can have a positive impact, you shouldn’t be proposing.”—RM
“Consultants push back. Freelancers don’t.”—JS
“Billing by the hour sets the expectation that you’re interchangeable.”—JS

Related Links

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