Offending People

FromThe Business of Authority

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Offending People

FromThe Business of Authority

ratings:

Length:

26 minutes

Released:

Feb 26, 2018

Format:

Podcast episode

Description

Using your marketing to filter out bad fit clients and customers.

Released:

Feb 26, 2018

Format:

Podcast episode

Titles in the series (100)

How to make a living while you’re making a difference. A weekly show for independent professionals who want to go from six-figures to seven while increasing their impact on the world.

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Getting Your Name Out: Strategy and tactics to promote your personal brand. by The Business of Authority
38 min listen
Blair Enns - Pricing Creativity: Guest Blair Enns gives us a look behind the scenes of creating his new book Pricing Creativity. by The Business of Authority
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The Big Idea: Structuring your business around a big idea by The Business of Authority
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Accepting Risk (And Charging For It) by The Business of Authority
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Building Your Circle: Who can you help today? by The Business of Authority
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Finding Your Sweet Spot: How to find the overlap between your expertise and what your client needs so you can operate in your genius zone. by The Business of Authority
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Intro to Value Pricing: How to stop trading time for money. by The Business of Authority
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Daily Writing Practice: Brilliant or Insane?: The pros, cons, ins, and outs of writing for your audience every day. by The Business of Authority
54 min listen
Uncovering Your Big Idea: We unpack the concept of a big idea, share some examples, and suggest how to start to define one for yourself. by The Business of Authority
30 min listen
Offending People: Using your marketing to filter out bad fit clients and customers. by The Business of Authority
26 min listen
How Easy Do You Make It To Work With You?: Just how easy (or hard) do you make it for you customers to work with you? by The Business of Authority
28 min listen
When to Invest in Your Business: Are you being frugal or are you afraid? by The Business of Authority
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Niching Down: It's counterintuitive but true: focusing on a narrow market segment is great for business. by The Business of Authority
32 min listen
Business Models: Different ways to think about monetizing your expertise. by The Business of Authority
35 min listen
Working Solo vs Starting a Firm: The pros and cons of working solo vs building a firm. by The Business of Authority
29 min listen
Establishing Your Point Of View: How and why to establish a POV for your brand. by The Business of Authority
37 min listen
Why You Need A Content Inventory: Finding the threads in your own material. by The Business of Authority
22 min listen
Authenticity: Speaking truth that is consistent with who you are. by The Business of Authority
30 min listen
True Fans: Some thoughts on how to attract your true fans. by The Business of Authority
25 min listen
Madalyn Sklar - Building Community: Twitter expert Madalyn Sklar explains how to build a community around your big idea. by The Business of Authority
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What You Think You're Selling Ain't What Your Clients Are Buying: There's probably a difference between what YOU think you do and what YOUR CLIENTS think you do. by The Business of Authority
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Validating Your Idea: Which ideas you should validate, which you shouldn't, and how to do it if you're going to. by The Business of Authority
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Staying Creative by The Business of Authority
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Ramona Russell - How To Get More Media Attention: Publicity advice (and war stories) from PR strategist Ramona Russell. by The Business of Authority
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Building A Product/Service Ladder: Diversify your revenue streams by packaging your expertise in a variety of different ways. by The Business of Authority
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The Wisdom Of Taking A Break: If you don't give yourself a break, who will? by The Business of Authority
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Unretirement: Is the notion of retirement dead? by The Business of Authority
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Uncovering Your Client Avatar: The more you know about your ideal clients, the easier it will be to attract them. by The Business of Authority
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Redesigning Your Website: How to decide what your website for and how much should you spend on it. by The Business of Authority
28 min listen
Should You Write a Book?: What you need to do BEFORE you start writing a book. by The Business of Authority
37 min listen

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Offending People

Offending People

Description

Titles in the series (100)

More Episodes from The Business of Authority