Do you know how to position your product or service?Talking PointsApril’s backgroundWhy positioning is importantWhat positioning isEmail for lawyersProblems caused by weak positioningHow solos can identify positioning problemsChoosing criteria that ensures clients will be happy in the endPositioning the business itself versus individual offeringsHow publishing a book affected April’s inbound leadsBooks as part of the overall businessQuotable Quotes“There’s branding and there’s positioning. Those two things are totally separate, and in fact, you need to have your positioning sorted out first, before you decide what your branding should be.” –AD“Now I think there’s more of an awareness around positioning.” –AD“Now, I’m booked up 3-4 months in advance, my rates are way higher, I work way less, and my clients are way happier, because I only promise to do this one very narrow thing, but it’s a super valuable thing, and if you’ve got this problem, who else you gonna call?” –AD“If you’re going to make that investment in doing marketing, there should be a call to action in there.” --AD
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