There are a lot of things going on behind the scenes of a successful launch. What do you need to do to make sure launch day goes smoothly?
Talking Points

A launch is an integrated process that can be considered part of the product development
Figure out how to structure the product
Learn how to talk about the product in a way that will attract the interest of people who need it
Keep potential clients and buyers updated and get their feedback
Have a test group
Focus on the mission, the goal, and the impact that you want to have
Having a mailing list is an enormous asset
Focusing on a central point helps you pick up momentum
There’s an emotional investment in a launch. It’s about more than just the production of a product

Quotable Quotes
“Part of my mission here is to spread this concept of ditching hourly billing for something better.” –JS
“That’s the problem with social media – it’s that at any time, Twitter or Facebook could ban you.” –RM
“The more that you can focus, in a very real way, on your mission and your audience, the more likely it is that you’re going to have this kind of success with a launch.” –RM
“If I tried to change what I was doing tomorrow, it would be impossible. I couldn’t.” –JS
Related Links

The Pricing Seminar
The Marketing Seminar by Seth Godin