Creating Leverage

FromThe Business of Authority

Start listening View podcast show

Creating Leverage

FromThe Business of Authority

ratings:

Length:

36 minutes

Released:

Apr 2, 2018

Format:

Podcast episode

Description

How to package your expertise in ways that will increase your impact and revenue.

Released:

Apr 2, 2018

Format:

Podcast episode

Titles in the series (100)

How to make a living while you’re making a difference. A weekly show for independent professionals who want to go from six-figures to seven while increasing their impact on the world.

Skip carousel

Authenticity: Speaking truth that is consistent with who you are. by The Business of Authority
30 min listen
Getting Your Name Out: Strategy and tactics to promote your personal brand. by The Business of Authority
38 min listen
The Big Idea: Structuring your business around a big idea by The Business of Authority
19 min listen
Madalyn Sklar - Building Community: Twitter expert Madalyn Sklar explains how to build a community around your big idea. by The Business of Authority
40 min listen
Business Models: Different ways to think about monetizing your expertise. by The Business of Authority
35 min listen
Offending People: Using your marketing to filter out bad fit clients and customers. by The Business of Authority
26 min listen
Blair Enns - Pricing Creativity: Guest Blair Enns gives us a look behind the scenes of creating his new book Pricing Creativity. by The Business of Authority
44 min listen
How Easy Do You Make It To Work With You?: Just how easy (or hard) do you make it for you customers to work with you? by The Business of Authority
28 min listen
Establishing Your Point Of View: How and why to establish a POV for your brand. by The Business of Authority
37 min listen
Finding Your Sweet Spot: How to find the overlap between your expertise and what your client needs so you can operate in your genius zone. by The Business of Authority
27 min listen
Unretirement: Is the notion of retirement dead? by The Business of Authority
24 min listen
Niching Down: It's counterintuitive but true: focusing on a narrow market segment is great for business. by The Business of Authority
32 min listen
How To Kick-Off A Successful Launch: What do you need to do to make sure launch day goes smoothly? by The Business of Authority
40 min listen
Your Ridiculously Reliables by The Business of Authority
13 min listen
Redesigning Your Website: How to decide what your website for and how much should you spend on it. by The Business of Authority
28 min listen
Uncovering Your Big Idea: We unpack the concept of a big idea, share some examples, and suggest how to start to define one for yourself. by The Business of Authority
30 min listen
Intro to Value Pricing: How to stop trading time for money. by The Business of Authority
45 min listen
Accepting Risk (And Charging For It) by The Business of Authority
42 min listen
How Long Should You Keep A Client?: Having "clients for life" isn't always a good idea. by The Business of Authority
32 min listen
Validating Your Idea: Which ideas you should validate, which you shouldn't, and how to do it if you're going to. by The Business of Authority
31 min listen
When to Invest in Your Business: Are you being frugal or are you afraid? by The Business of Authority
25 min listen
Building Your Circle: Who can you help today? by The Business of Authority
37 min listen
Should You Write a Book?: What you need to do BEFORE you start writing a book. by The Business of Authority
37 min listen
James Clear - Atomic Habits: Author James Clear on getting remarkable results from making tiny changes to your habits. by The Business of Authority
33 min listen
Why You Need A Content Inventory: Finding the threads in your own material. by The Business of Authority
22 min listen
Building A Product/Service Ladder: Diversify your revenue streams by packaging your expertise in a variety of different ways. by The Business of Authority
45 min listen
Daily Writing Practice: Brilliant or Insane?: The pros, cons, ins, and outs of writing for your audience every day. by The Business of Authority
54 min listen
Staying Creative by The Business of Authority
34 min listen
What You Think You're Selling Ain't What Your Clients Are Buying: There's probably a difference between what YOU think you do and what YOUR CLIENTS think you do. by The Business of Authority
33 min listen
Working Solo vs Starting a Firm: The pros and cons of working solo vs building a firm. by The Business of Authority
29 min listen

More Episodes from The Business of Authority

Skip carousel

It’s A Wrap: A BIG announcement wrapped in a short episode by The Business of Authority
12 min listen
April Dunford - Obviously Awesome REPLAY: Do you know how to position your product or service? by The Business of Authority
46 min listen
The Passion Economy with Adam Davidson REPLAY: Author, podcaster, journalist Adam Davidson on how we can create deeply impactful, financially successful businesses from our deepest talents and passions. by The Business of Authority
53 min listen
In Defense of Repetition: Upping your game requires embracing repetition— continually practicing your craft + the business skills you need to flourish by The Business of Authority
32 min listen
Genius Zone vs. Productivity: We argue that working in your genius zone is not about being “hyper-ultra-mega productive” but about being in a flow state. by The Business of Authority
33 min listen
The Pros And Cons of An Application Process: How to make an application process for your service(s) work for you by The Business of Authority
41 min listen
Are You Too Cheap To Trust?: How to confidently increase your prices if you're perceived as "too cheap" by The Business of Authority
36 min listen
The Books That Changed Us: The top books that changed us by The Business of Authority
41 min listen
BizDev Systems For Soloists: Initiating and growing 1-1 relationships that turn into revenue by The Business of Authority
48 min listen
You Hit The Finish Line. Now What?: The tactical and emotional moves you want to make after you hit a big finish line. by The Business of Authority
40 min listen
The 5 Things That Happen Right After You Specialize with David C. Baker by The Business of Authority
55 min listen
Experimenting for Fun + Profit: Rochelle interviews Jonathan about his recent experiment with Amazon by The Business of Authority
58 min listen
Curating Your Learning Habit: The highly effective practices we see most often to help you curate your own learning habit by The Business of Authority
48 min listen
Clearing The Decks (To Build Something New): How to find the time for a new “thing” you want to build (and how Rochelle built out her 5-Day Genius Time Challenge) by The Business of Authority
46 min listen
How To Launch Something Different: How can you launch something new without messing with your existing positioning? by The Business of Authority
44 min listen
How To Name Your Baby: How do you pick the right names for your “babies” with confidence? by The Business of Authority
53 min listen
Kicking Off 2024: Ready to attack 2024 with a bang? by The Business of Authority
48 min listen
Is Work Life Balance A Myth?: A free range conversation about “work/life balance”... by The Business of Authority
45 min listen
Planning Your Bets For Next Year: Have you made your business bets for next year? How to make your best... by The Business of Authority
52 min listen
Changing Your Perception of Risk: You’re thinking about monetizing your expertise in a new way—but it feels…risky. H ow to make the right changes with confidence by The Business of Authority
41 min listen
Interesting Ways To Monetize Your Expertise: A series of interesting ways you might monetize your expertise (including examples of folks who are doing it). by The Business of Authority
51 min listen
What To Do When The Rules Change: What to do when it looks like the "rules" of the game you've been successfully playing have changed. by The Business of Authority
34 min listen
Can You Re-train Clients? by The Business of Authority
33 min listen
The “Secret” Benefit of Podcasting: We deconstruct what makes podcasting such a valuable tool for soloists by The Business of Authority
33 min listen
Ask Us Anything 6: A TBOA-style “lightning round” to address listener questions by The Business of Authority
52 min listen
How Much Is Enough?: How do you know how much is "enough"? by The Business of Authority
46 min listen
Luck vs. Skill: The roles of luck vs. skill in making the best decisions for your expertise business. by The Business of Authority
51 min listen
Making Better Decisions with Annie Duke: Annie Duke—former professional poker player and now decision strategist, author and speaker—joins us for a no-holds barred discussion about how to make better decisions. by The Business of Authority
55 min listen

Discover this podcast and so much more

Creating Leverage

Creating Leverage

Description

Titles in the series (100)

More Episodes from The Business of Authority