The more you know about your ideal clients, the easier it will be to attract them.
On this week's TBOA, Rochelle and I talk about client avatars: what is it, how to create one, and why you should care.
Talking Points

What exactly is a client avatar?
Questions to ask yourself to uncover your client avatar
Deciding how many client avatars you should have
How to make ideal clients more receptive to your message
The value of sharing stories of transformation

Links

The Brain Audit by Sean D'Souza
Book Yourself Solid by Michael Port
Value-Based Fees by Alan Weiss

Enjoy!
—JS & RM