19 min listen
How To Pivot
ratings:
Length:
31 minutes
Released:
Sep 9, 2019
Format:
Podcast episode
Description
Do you know how to pivot?
Talking Points
Taking a new direction while keeping your core business running well
Taking a half-pivot
Tying a new idea with a different message into your core business
Getting people on your side
Helping people
Having confidence in your idea
Marketing your new idea without losing current clients
What clients do notice and what they don’t notice
Quotable Quotes
“You don’t want to be locked into your own success. You want to be able to go out and do something different.” –RM
“All you need is like a magnifying glass, focus your energy, and boom! It’s on fire.” –JS
“If you’re helping people, you will make money. It’s like a law, almost.” –JS
“If you’re worried about changing your website without confusing your current clients, remember that unless you’ve got a membership site, your clients aren’t visiting your website.” –RM
Talking Points
Taking a new direction while keeping your core business running well
Taking a half-pivot
Tying a new idea with a different message into your core business
Getting people on your side
Helping people
Having confidence in your idea
Marketing your new idea without losing current clients
What clients do notice and what they don’t notice
Quotable Quotes
“You don’t want to be locked into your own success. You want to be able to go out and do something different.” –RM
“All you need is like a magnifying glass, focus your energy, and boom! It’s on fire.” –JS
“If you’re helping people, you will make money. It’s like a law, almost.” –JS
“If you’re worried about changing your website without confusing your current clients, remember that unless you’ve got a membership site, your clients aren’t visiting your website.” –RM
Released:
Sep 9, 2019
Format:
Podcast episode
Titles in the series (100)
The Big Idea: Structuring your business around a big idea by The Business of Authority