In this episode of QFF, Rob talks to Naomi Johnston, the founder of NJ Consulting, a company that creates and markets brands. She’s based in Sydney, New South Wales, Australia. They work with real estate agents around Sydney or Brisbane, construction, financial services, small-medium businesses, property developers, buyer’s agents, mortgage brokers, and accountants.  NJ Consulting uses various strategies to help its clients with their custom-built digital growth strategies, comprehensive web designs and curated social media content that will build their brands and generate leads—getting high-level ROI that will justify the expenditure with the conversions. In terms of digital marketing, Naomi suggests that small-medium business owners should focus on reaching out to five of their best clients over the past six months and ask them for a Google review, then repeating it every month. Free SEO and skyrocketing your online digital presence. This Cast Covers:  Growing a business through means of digital marketing. A business focusing on a specific niche. The effects of consultancy in companies. Why small-medium business owners should lean more into consulting. Small-medium business owners need to pay more attention to the difficulty of digital marketing. Knowing the trajectory that small-medium business owners want for their business. NJ Consulting’s various strategies for building your online presence. The importance of branding. Keeping up the conversions with the generated leads. Always improving the SEO of your business. Links:  Naomi Johnston’s Linkedin Naomi’s Company Website Additional Resources: Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk     Quotes: “You have to kind of think about the client, and you have to kind of backstep and think kind of what content would resonate best with them.” — Naomi Johnston. “Strategy sessions, a great point, raise a lot of questions for the business owner about kind of the way that they're wanting to go on their business trajectory.” — Naomi Johnston.   “Branding is number one.” — Naomi Johnston. “So there are leads there, but the lead quality isn't great.” — Naomi Johnston. “They're wanting to see that other people have worked with you as a professional.” — Naomi Johnston.