In this Grow A Small Business Podcast episode, Troy interviews Naomi Johnston from NJ Consulting based in Sydney, Australia. NJ Consulting is a digital marketing agency. Who are really niche with who they work with. Real estate, construction, and financial services and working with a range of businesses from small to medium enterprises, government agencies, and corporate clients as well. Business doubled during COVID as there was a big demand for a lot of businesses, as you couldn't go to the store and buy things. So a lot of people were doing e-commerce, they're running Shopify sites, with the service-based businesses that we work with. In real estate, there was a massive boom as well. So people were just looking to move everything online, which correlated to a lot of development work for us. Looking back, Naomi would tell herself on day one of starting out “Don't waste time dwelling on your ideas or dwelling on you know, should I delegate, should I not? I think take action, don't look back, everything in life is a lesson. Whether it's a good lesson or a bad lesson, just take the action and learn from it.” This Cast Covers: How they’ve known each other How the business was started purely out of demand Why she decided to niche down to only 3 industries Having a Net Promoter Score (NPS) of 86 How COVID impacted the business Why she recommends building a strong relationship with clients How the business was funded How the potential of the industry is being affected by AI How delegating has helped the business grow The 4 main points for building a sustainable and kickass culture How time blocking has helped her have a work-life balance 4-day work week Links: Naomi Johnston LinkedIn Naomi Johnston Facebook Naomi Johnston Instagram Additional Resources: The Diary of the CEO with Steven Bartlett The Mindset Mentor by Rob Dial High-Performance Habits by Brendon Burchard Start with Why by Simon Sinek The School of Greatness by Lewis Howes     Quotes: “Success is seeing other people thrive in their businesses and being able to see them paying their employees wages and then their employees being able to provide for their families.” — Naomi Johnston “Build a strong relationship with your clients this will fuel repeat business clients.” — Naomi Johnston “I felt like I needed to do everything on the account, being in control of the social media content that was going out on my client's pages. However, as I started to build the business, I identified, certain people have certain skill sets, and I need to be able to delegate them to those people. And as soon as I did that, I started to see the business grow, grow further and further.” — Naomi Johnston “Recognize the team for the good work that they're doing because a lot of people feel undervalued in their line of work.” — Naomi Johnston “When you're extremely passionate about work, it's kind of hard to have that work-life balance.” — Naomi Johnston