How and why to use stories with prospective clients.
Talking Points

How to remember your war stories
The value of sharing stories in the sales process
Where to look for story triggers
How to use your values to test your stories
Credentials vs stories
How to prepare stories for client meetings
Why you shouldn't memorize your stories (and when you should)

##Quotables:
-“If someone wanted an arrogant cowboy, that would be the perfect story to tell.”—RM
-“It’s going to push away people who would create a disastrous project anyway.”—JS
-“Really good stories are sticky.”—JS
-“Lists of credentials can help narrow the field. Your story takes you to the next level.”—RM