What can you do when your niche turns into a rut?Talking PointsAre ruts always bad?What to do when you feel stuckNarrowing your niche may help you get out of a rutImportance of picking the right nicheHow to identify the group that you’re trying to serveLooking beyond the edges of your rutYour unique twist on your specializationThinking more broadly about your skillsBeing adamant about both your audience and your service might get you stuckConsider your systems and habits and whether they’re working for youThe ten-day systems challengeWhen you need to fire a clientWorking with clients you likeExperimenting with new tacticsQuotable Quotes“It may be that your niche is still too broad.” –RM“The niche isn’t just who you’re serving and what industry it’s in. It’s all those other things that are how you uniquely bring yourself to market with your audience.” –RM“I’m against time sheets. I’m not against time tracking.” –JS“The engagement will not last forever. You don’t want it to. That means you’re not growing.” –JS