25 min listen
What's the Purpose of your Brand Story? | 3 Ways to Use Your Brand Story
What's the Purpose of your Brand Story? | 3 Ways to Use Your Brand Story
ratings:
Length:
23 minutes
Released:
Feb 21, 2022
Format:
Podcast episode
Description
So, you've painstakingly sat down with your over several meetings and crafted your brand story. You feel great. You’ve accomplished something. Or have you?
What should you do with your brand story?
Was all that work and exertion for the sole purpose of writing out a statement (that’s not even a story) to put on your “About Us” page or include on a handout for new employees?
I don’t think so.
Today I’m discussing what to do with your brand story, how it improves and streamlines your marketing, and why you should be using it every day. I’ll be covering 3 specific ways to use your brand story to get the most mileage from your work.
SOURCES AND REFERENCES
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Roy Sutherland
CONNECT WITH BRYCE AT MCNABB STORYTELLING
Turn Strangers Into Advocates [FREE Guidebook]
Instagram
YouTube
Twitter
Website
What should you do with your brand story?
Was all that work and exertion for the sole purpose of writing out a statement (that’s not even a story) to put on your “About Us” page or include on a handout for new employees?
I don’t think so.
Today I’m discussing what to do with your brand story, how it improves and streamlines your marketing, and why you should be using it every day. I’ll be covering 3 specific ways to use your brand story to get the most mileage from your work.
SOURCES AND REFERENCES
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Roy Sutherland
CONNECT WITH BRYCE AT MCNABB STORYTELLING
Turn Strangers Into Advocates [FREE Guidebook]
YouTube
Website
Released:
Feb 21, 2022
Format:
Podcast episode
Titles in the series (40)
How Stories Add Value | Increase Your Brand’s Value through Storytelling with Emotional Deltas by Storytelligent | Brand Storytelling with Bryce McNabb