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What Is a Brand? with Mike Jones | Relationship, Authenticity, and Brand DNA [Part 2]

What Is a Brand? with Mike Jones | Relationship, Authenticity, and Brand DNA [Part 2]

FromStorytelligent | Brand Storytelling with Bryce McNabb


What Is a Brand? with Mike Jones | Relationship, Authenticity, and Brand DNA [Part 2]

FromStorytelligent | Brand Storytelling with Bryce McNabb

ratings:
Length:
35 minutes
Released:
Sep 5, 2023
Format:
Podcast episode

Description

In this episode, we continue of our conversation with award-winning branding expert Mike Jones, and dive deeper into the essence of remarkable brands.

Host Bryce McNabb and guest Mike Jones, CEO of Resound, explore the fundamental components of your brand DNA and how to unearth it. Discover the importance of identifying your brand by understanding your ideal customers, embracing your core uniqueness, and polarizing to magnetize your audience. Explore the three vital components of your brand DNA: core values, personality, and story. Learn how to harness your visual and audio identity to amplify your message and embrace a big vision.

Tune in to this episode for invaluable insights into crafting an authentic and remarkable brand.

? Grab a copy of Mike's book, You Are Remarkable, here:
https://shorturl.at/jotO4

? Visit Mike here: https://resoundcreative.com/


CONNECT WITH BRYCE AT ⁠⁠⁠BRYCEMCNABB.COM⁠⁠⁠
⁠⁠⁠Turn Strangers Into Advocates [FREE Guidebook]⁠⁠⁠
⁠Brand Story Fundamentals: Crafting an Authentic Customer Testimonial [COURSE]⁠
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Released:
Sep 5, 2023
Format:
Podcast episode

Titles in the series (40)

Storytelligent is a brand storytelling podcast that helps purpose-driven marketers and business leaders leverage the power of myth to build iconic brands. Get out of the marketing echo chamber of flashy tactics and false promises and start telling authentic stories with lasting impact. Bryce McNabb, Emmy Award-winning director of McNabb Storytelling equips you with the mechanics of story to simplify your marketing, branding, and content strategy. Learn how to use brand storytelling to increase your brand value and connect with your audience on a deeper level.